Digital Marketing & Website Redesign Project:

• Domain names reservation strategy, transfers and centralisation, hosting/database setup.
• Website’s needs analysis, technical specifications and functional requirements.
• Project coordination with the communication agency for graphical charter and UX/UI development/integration.
• Project coordination with the Real Estate software developers’ team for custom CRM features implementation.
• Emailing tool setup: segmentation, templates, GDPR compliance, newsletters creation, sending and tracking.
• English/French/Russian/Norwegian content strategy: copywriting, translation, publication (editorial calendar) of SEO optimised website’s pages and blog articles, Social Media posts and Emailing.
• Paid Search campaigns (Google Ads) and Social Paid (Meta Ads) optimisation.
• Dataviz Google Analytics 4: GA4 property setup, KPIs, Audience segmentation, Google Tag Manager, -Ads, -Search Console and UTMs implementation, Google Looker Studio dashboards, analysis, and recommendations.

IT Migration Project Management (Cloud, Network, Telephony/Fiber):

• Needs analysis and centralisation (Cannes’ headquarter and agencies of Cannes, Mougins, Valbonne, Saint-Jean-Ferrat), in French.
• Coordination with the IT department (London) for data migration, in English.
• Coordination with the company in charge of secured network deployment, in English and French.
• Project stages reporting to stakeholders (providers, headquarters in France and the United Kingdom (FR/EN).