- Scrum Product Owner: Product definition, roadmap, Product Backlog, planning, prioritisation, stakeholders and professional experts’ coordination, change management, product/business value optimisation.
- Product design: Needs analysis, functional specifications, process modeling, UX/UI design, HTML/CSS- Php/MySQL-JS development, testing strategies and user support.
- Acquisition strategies (branding, traffic, leads, e-commerce): On-page & Off-site SEO optimisations, Paid Search/Display & Social Paid campaigns, tracking tags implementation, dashboards and ROI continuous optimisation.
- Inbound Marketing/CRM: Goals and KPIs definition, multilingual content marketing, aligned with the value proposition, buyer-personas, the user Journey & customer lifecycle.
About
Hélène Michelis
Digital Project Manager / Product Owner
With 20 years of professional experience in the fields of Communication & digital Marketing, I am a creative and passionate B2C/B2B Agile project manager, with an ROI and data-driven approach:
Experience
Freelance - Nice / Cannes / St-Tropez, France
- Search Engine Advertising (SEA)
- Social Media Marketing (SMM)
- Search Engine Optimisation (SEO)
Digital project coordination (stakeholders, providers and teams) in the context of website development, digital marketing strategies such as paid search/display campaigns (Google Ads, Bing Ads), social paid (Meta Ads), SEO optimisation and measurement plans (KPIs, tracking, analytics, dashboards).
Ecocontact® - Cannes, France
- Media planning
- Website creation
- Digital Marketing
Media planning & digital transition deployment: product-oriented website & landing-page development, content-marketing (e-mailing, SEO content FR/EN/DE), distributors & partners acquisition, branding & PR.
Agence Web Digitale - Cannes, France
- Website creation
- Digital marketing
- Content strategy
Needs analysis, specifications, functional requirements, webdesign (UX/UI, CMS templates custom development), testing, SEO, SEA & Social Media Marketing, multilingual content-marketing, email-marketing, tracking, analytics.
Audiovisual Production Higher School (ESRA)- Nice, France
- Practical courses
- Training
- Teaching
Adobe Flash CS4 Workshops for Sup'Infograph: class preparation, theory lessons, initiation and practical courses to Adobe Flash software, guidance and assessment of students' personalised projects.
JCO-Conseil - Sophia-Antipolis, France
- Affiliation
- Emailing
- ROI
Affiliate-programmes marketing strategies development, providers and editors’ coordination, insertion orders with platforms, emailing, tracking, analytics, dashboards, budget management and campaign ROI optimisation.
Ports Authority, Nice-Côte-d'Azur Chamber of Commerce - Nice, France
- Coordination
- Training
- Webmastering
Coordination of the "Port Information Display" project (users, service providers, IT department), websites administration, trilingual digital content (editorial guidelines/graphic charters), reporting and monitoring of indicators (ISO9001/14001, activity reports).
European Society of Cardiology - Sophia-Antipolis, France
- Content strategy
- Emailing
- Coordination
Head of "News & Press" website’s section (English content-marketing, moderation) & email campaign manager (design, sending, tracking, analytics), webdesign (logos, animations, templates) & IT/Web coordination.
Kabia-Webagency - Nice, France
- Webdesign
- Website creation
- Content creation & translation
Analysis and project audit, specifications, technological choices, logo and graphic charter creation, content creation and translation (FR/EN), website development (HTML/CSS, JavaScript, Flash).
Reed Midem - Palais des Festivals of Cannes, France
- Coordination
- Audiovisual
- Technical
Audiovisual technical needs management for conferences: orders, scheduling and coordination at Reed Midem’s Technical & Audiovisual department.
Education
University of Nice-Sophia-Antipolis - Nice, France
- Websites development
- Search Engine Optimisation
- E-business
ESIG Business School - Nice, France
- Management
- Operational Marketing
- Communication
University of Nice-Sophia-Antipolis - Nice, France
- Economy / Management
- Law
- International Business (FR/EN/DE/RU)
Foreign Languages
Expertise
Soft Skills
ORGANISATION
COORDINATION
ADAPTABILITY
Tools
Search Engine Marketing
UX / UI Development
Projects / Customer Relationship