Digital Project Management - Hélène Michelis
About

About

Hélène Michelis

Digital Project Manager / Product Owner

With 20 years of professional experience in the fields of Communication & digital Marketing, I am a creative and passionate B2C/B2B Agile project manager, with an ROI and data-driven approach:

Hélène Michelis - Digital Marketing Project Manager

  • Scrum Product Owner: Product definition, roadmap, Product Backlog, planning, prioritisation, stakeholders and professional experts’ coordination, change management, product/business value optimisation.
  • Product design: Needs analysis, functional specifications, process modeling, UX/UI design, HTML/CSS- Php/MySQL-JS development, testing strategies and user support.
  • Acquisition strategies (branding, traffic, leads, e-commerce): On-page & Off-site SEO optimisations, Paid Search/Display & Social Paid campaigns, tracking tags implementation, dashboards and ROI continuous optimisation.
  • Inbound Marketing/CRM: Goals and KPIs definition, multilingual content marketing, aligned with the value proposition, buyer-personas, the user Journey & customer lifecycle.
Hélène Michelis - certifiée Scrum Product Owner
Hélène Michelis - certifiée Hubspot Inbound Marketing
Hélène Michelis - certifiée Google Tag Manager
Hélène Michelis - certifiée Google Analytics
Hélène Michelis - certifiée Google Ads
Hélène Michelis - SecNum
Experience

Experience

Freelance - Nice / Cannes / St-Tropez, France

  • Search Engine Advertising (SEA)
  • Social Media Marketing (SMM)
  • Search Engine Optimisation (SEO)

Digital project coordination (stakeholders, providers and teams) in the context of website development, digital marketing strategies such as paid search/display campaigns (Google Ads, Bing Ads), social paid (Meta Ads), SEO optimisation and measurement plans (KPIs, tracking, analytics, dashboards).

Ecocontact® - Cannes, France

  • Media planning
  • Website creation
  • Digital Marketing

Media planning & digital transition deployment: product-oriented website & landing-page development, content-marketing (e-mailing, SEO content FR/EN/DE), distributors & partners acquisition, branding & PR.

Agence Web Digitale - Cannes, France

  • Website creation
  • Digital marketing
  • Content strategy

Needs analysis, specifications, functional requirements, webdesign (UX/UI, CMS templates custom development), testing, SEO, SEA & Social Media Marketing, multilingual content-marketing, email-marketing, tracking, analytics.

Audiovisual Production Higher School (ESRA)- Nice, France

  • Practical courses
  • Training
  • Teaching

Adobe Flash CS4 Workshops for Sup'Infograph: class preparation, theory lessons, initiation and practical courses to Adobe Flash software, guidance and assessment of students' personalised projects.

JCO-Conseil - Sophia-Antipolis, France

  • Affiliation
  • Emailing
  • ROI

Affiliate-programmes marketing strategies development, providers and editors’ coordination, insertion orders with platforms, emailing, tracking, analytics, dashboards, budget management and campaign ROI optimisation.

Ports Authority, Nice-Côte-d'Azur Chamber of Commerce - Nice, France

  • Coordination
  • Training
  • Webmastering

Coordination of the "Port Information Display" project (users, service providers, IT department), websites administration, trilingual digital content (editorial guidelines/graphic charters), reporting and monitoring of indicators (ISO9001/14001, activity reports).

European Society of Cardiology - Sophia-Antipolis, France

  • Content strategy
  • Emailing
  • Coordination

Head of "News & Press" website’s section (English content-marketing, moderation) & email campaign manager (design, sending, tracking, analytics), webdesign (logos, animations, templates) & IT/Web coordination.

Kabia-Webagency - Nice, France

  • Webdesign
  • Website creation
  • Content creation & translation

Analysis and project audit, specifications, technological choices, logo and graphic charter creation, content creation and translation (FR/EN), website development (HTML/CSS, JavaScript, Flash).

Reed Midem - Palais des Festivals of Cannes, France

  • Coordination
  • Audiovisual
  • Technical

Audiovisual technical needs management for conferences: orders, scheduling and coordination at Reed Midem’s Technical & Audiovisual department.

Education

University of Nice-Sophia-Antipolis - Nice, France

  • Websites development
  • Search Engine Optimisation
  • E-business

ESIG Business School - Nice, France

  • Management
  • Operational Marketing
  • Communication

University of Nice-Sophia-Antipolis - Nice, France

  • Economy / Management
  • Law
  • International Business (FR/EN/DE/RU)

Foreign Languages

100%

80%

90%

Expertise

Expertise

Soft Skills

95%
ORGANISATION
94%
COORDINATION
93%
ADAPTABILITY
Tools

Tools

Search Engine Marketing

SEO: Moz, Ahref, Screaming Frog, SEMrush, Majestic
90%
SMM : Agorapulse, Hoosuite, TweetDeck, Meta Creator Studio
85%
SEA & Social Selling: Google Ads, Bing Ads, Meta Business Suite
90%
Google Analytics 4, Google Tag Manager, Google Looker studio
95%

UX / UI Development

Layout: Adobe XD, Figma
85%
Design: Adobe Photoshop, Canva
90%
Development: HTML/CSS, Php-MySQL, JS
85%
CMS: WordPress, Drupal, Prestashop
95%

Projects / Customer Relationship

CRM: Hubspot, Salesforce, Sugar CRM
75%
Planification: Jira, Notion
65%
Coordination: Trello, Monday, Slack
90%
Emailing/Automation: EmailVision, Mailchimp, Brevo
95%

Certifications & MOOC

Portfolio

Portfolio

Contact

Contact

Leave me a message!